“Our dilemma is that we hate change and love it at the same time; what we want is for things to remain the same but get better” – Sydney J. Harris former journalist in Chicago
How you define your business may determine your future.
For example, the printing industry is declining because of technology replacing it with faster communication. If you define yourself as a printer, you are in a declining industry. If you define your business as the communications industry, you will change with the times and survive with a greater chance of thriving.
You are not what you think you are. You are what you think.
What is your experience? Is this true? Leave your feedback in the comments section below.